Now, the role of social media is very crucial in the youth lifestyle. Companies target youth by social media networking because of the use of Facebook, YouTube, Instagram has become the common culture in the young generation. Furthermore, the use of the smartphone is also very usual to reach social networking. The young generation no more read the newspaper for advertisements. On Facebook and LinkedIn companies make their pages and put ads on it. In addition to this, these pages have options of like and dislike which gives companies an insight of youth liking or disliking.